Google Penalty AssessmentApril 1, 2016
After the Panda algorithm penalized sites for poor content, the Penguin algorithm for Google unveiled on April 24, 2012 went after poor quality backlinks. The goal in Google is natural links, and the algorithm attacked sneaky linking practices used to increase the number of links, often through the use of link farms
Targets For The Penguin Link Penalty
Links are important on a site because they are comparable to a vote for the site. If a site that is well respected and trustworthy links to your site, then your rankings are likely to increase.
In the past, many SEO companies attempted to fill a site with small, lesser known links that they hoped would cumulatively count as a major link. Since often the links were of poor quality, the sites were hit with a Penguin link penalty under the new algorithm.
The Penguin SEO penalty was also levied against sites that linked poor quality sites to anchor text. Many times, the links were self-made, from directory listings, or from links in comments and forum posts. In other words, there was zero value to a user when they came across these links. This is important because there is a trust factor implicit in the Penguin algorithm which means that when people search, they expect trustworthy links.
Build Trust In Your Site With Good Quality Links
Under Penguin, link profile development is particularly important.
Before your site is affected by a Penguin link penalty, you should have your links evaluated so that unnatural links pointing to your site can be removed. Like Panda, the Penguin algorithm for Google is run periodically, but not on a regular schedule, so it takes longer to have the opportunity for Google to reassess your site a couple times to refresh your ranking.
Don't be penalized by low-quality, spammy backlinks. Entrust the development of your Penguin link profile and any necessary link clean up to Crush What. Call us today at (844) 278-7494, email firstname.lastname@example.org or fill out our contact form for a quick reply