Google Penalty AssessmentApril 1, 2016
Keyword SelectionApril 1, 2016
With the Google Hummingbird algorithm, the search engine continued its trend toward facilitating more natural searches. The name derives from the bird which is "precise and fast," which also describes how quickly Google launched Hummingbird to an unsuspecting SEO world. Using 200 ingredients to evaluate sites, Hummingbird was announced as a major algorithm overall on September 26, 2013, after it had already been in effect for over a month.
The Internet Flight Of The Hummingbird
Hummingbird is supposed to help Google understand what Internet searchers want, in the way that they might speak an inquiry. Experts theorized that part of the impetus for this new algorithm was to make it work better with Google voice search.
Someone looking for brand-name tennis shoes might type in "LeBron James shoes Denver" to search online, but with voice software might say "Where can I find Lebron James tennis shoes in Denver?" Hummingbird search results on this topic should be more accurate. With the emphasis on conversational search, Hummingbird is better able to understand the meaning of the question
Hummingbird SEO Impact
What is the impact of Hummingbird on SEO?
According to Google, the new algorithm has no effect on high quality content sites or SEO practices, but just allows Google to process sites better so it can bring up relevant responses to queries. Site owners who complain of low rankings after Hummingbird flew into the picture are more likely being penalized by Panda or Penguin violations.
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